Change is accessible.
For almost a century, Amalgamated Bank provided quality banking services to hardworking individuals and families. We helped them carry their mission into the 21st century.
Can banking catalyze social change?Amalgamated Bank provides high-quality, affordable and accessible banking services to everyone. Founded in 1923 as New York City’s first labor bank, it’s now the largest majority union-owned bank in the U.S. But to stay relevant in an ever-evolving market, Amalgamated had to rethink their digital presence.
Amalgamated wanted more than a new platform; they wanted to create opportunities for social change — to engage individuals in dialogue around key topics such as workers’ rights, immigration and financial education.
Very worked with the bank’s team to align design, communications, compliance, PR, and social media around a single, stronger platform. We set up various communication channels to deliver not only their core banking services, but also to elegantly and effectively engage the communities they serve.