Omax Health is a science-based health and wellness company that develops premium-quality nutraceuticals. The company is known for its advanced omega-3 supplement, Omax3, which was developed by a group of Yale-affiliated scientists and doctors.
When Omax went under new management, a core objective was to streamline order fulfillment processes. At the time, a dedicated call center team was responsible for ensuring that phone orders were correctly fulfilled by their third party fulfillment service. But the operation was less than smooth: the team was tasked with managing multiple systems, which had little to no integration. There were issues from a customer perspective, too: namely, order tracking was missing — as were other insights that consumers now expect.
The solution: relaunch their primary marketing site on top of a Shopify platform, using custom software to automatically synchronize Shopify orders with their fulfillment center. Turnaround was incredibly tight, with approximately six weeks to get the new platform live and pixel perfect.
We started with requirements gathering, working directly with the client to understand their new orders workflow and as well as the technical capabilities of their fulfillment service. From there, Very broke into two teams — front-end specialists and designers, and backend engineers — that worked in tandem for the lifecycle of the project. The front-end team focused on the visual layout, design, and entire order flow, while the backend team worked on automating the whole flow of data, from Shopify order placement to the fulfillment center and back.