Scaling down is scaling up
Relationship Science takes a big data approach to business development. Their platform helps customers make connections with influencers in their industry by tapping a massive database of user profiles. RelSci engaged Very to build a “lite” version of the platform that would increase their conversion rate and expand their database.
Headquartered in New York City, Relationship Science (RelSci) uses big data to drive business development. The platform allows individuals and organizations to see connections between — and make connections with — influential people and target companies, including power brokers, C-level business executives, and dealmakers. Profiles include information about philanthropy, family, political affiliations, board positions, and professional circles — a “six degrees” approach to networking. RelSci currently maintains a database of more than six million people and 1.5 million organizations.
The company is always seeking to drive conversions and expand its client database, so in addition to their paid, “professional” level membership, RelSci built a free, scaled-down version of the platform. They believed it would become a lead generation tool, giving potential users a taste of what they’d get with a paid membership. RelSci engaged Very to augment the new platform with offerings targeted at specific user segments.