We worked closely with Anthony and his team throughout the process, making every hardware and software decision with his short-term and long-term business objectives in mind. As a result, the new Hop system performs exactly the way Anthony envisioned, and — when ABC is ready — it has the potential to scale seamlessly. (Which is key, because Hop has many applications that extend far beyond the Strip.)
Hop makes the beer-buying process fast and seamless for thirsty tourists. For vendors, it eliminates waste (as it charges by the ounce poured, not the glass) and allows for easy inventory analysis. The Vegas Strip was a natural location for a pilot due to its open-container policy and the high volume of foot traffic, but Hop has countless potential applications — like event venues, stadiums and restaurants — which ABC plans to leverage in the near future.