3. Unlocking Huge Market Opportunities
All you need to succeed in business today is a great mobile app.
. . .
Okay, that’s obviously a hyperbole. Still, the last decade has witnessed countless successful businesses that started with well-designed, well-developed mobile apps that address human needs in compelling ways. When you add IoT capabilities to those apps, the potential for new revenue streams and productivity increases.
Think about it: with a simple mobile app that just connects to a server, there are only so many ideas and possibilities, and an increasingly crowded market for the attention of users. If you start incorporating other kinds of hardware into the mix, more opportunities to add value open up. You don’t just have a mobile app — you have a mobile app that’s connected to products in a smart home setting, or connected to sensors in a manufacturing line to tell operations managers about machine health.
Even if your app isn’t IoT-enabled from the start, you can look for ways to make it so. Creating an IoT application doesn’t always mean investing in your own custom hardware. You could also make your app compatible with hardware already on the market. Some existing IoT devices conform to open standards and protocols for communicating different types of data, like humidity data from a weather device or heartbeat data from a fitness watch. HeartyPatch is a great example of open-source hardware that can be leveraged from any application.
4. Making More Data-Driven Decisions
Humans make lots of decisions every day, and sometimes, we choose incorrectly. And it’s not because we aren’t smart or because we don’t have enough information. In fact, today we frequently have too much information and not enough insight.
IoT makes it possible to gather a wealth of data that businesses have never before been able to access. Therefore, it’s crucial when building a data-intensive mobile IoT application that developers collaborate with data scientists. (You’ll also want to partner with security experts to make sure you’re treating data responsibly.) Through machine learning and analytics, you can unearth the story your data is trying to tell you and narrow your choices to a set of a few great options, instead of a plethora of unknowns.
The breakdown above provides a high-level overview of how mobile development has evolved with IoT. As it continues to change, you’ll want the most experienced IoT mobile developers on your team. If you’re working on an IoT project and need some expert mobile development work, drop us a line today.