Improving the Customer Service Model
Another option for farm equipment manufacturers would be to improve their existing service models. They could hire more approved technicians located near their customers to improve response times or adjust fees associated with repairs. They could even explore ways to approve repairs remotely through OTA updates.
While these methods may be associated with short-term costs, they could pave a path to brand longevity. It may be difficult for disruptors to break into the equipment manufacturing space now, but this might not always be true. Companies that stand the test of time are those that find new innovations and use them to delight customers, rather than take advantage of them.
For now, in the absence of many direct competitors, farmers will likely continue hacking until companies provide a better option for customers or instigate more draconian measures to prohibit interference.
Is There a Perfect Answer?
So, if you’re not a Fortune 500 farming equipment manufacturer, where does this leave you?
If you’re in a position where you are or will soon be selling IoT or IIoT-powered products to your customers (and as IoT continues to grow, this is becoming more likely regardless of your industry), it’s generally good to be thinking about ways you can team up with your customers and development partners in a mutually beneficial way.
What advantages can you offer your customers that the industry giants are not?
Could you start to think about the physical goods you’re selling as a platform upon which others can build, the same way that we think about software today?
While there are no perfect answers in a market experiencing such explosive growth, keeping the customer top-of-mind is usually a good place to start.
IoT development is hard. Our clients come to us for answers to their thorniest questions, and we’re always ready to rise to the challenge. If you’d like to partner with us, tell us more about your project here.