How It Works
Hop asks first-time users to enter basic personal information, scan an image of their legal ID, take a few reference photos for facial recognition, and swipe their credit card. When pouring a beer, a photo is taken at the tap and compared to the user’s reference images, giving a match rating out of 100%.
A bartender onsite reviews the rating and approves or denies service. On future visits, customers will be automatically recognized — which means all they have to do is approach the kiosk, choose a tap and pour their beer.
Hop makes the beer-buying process fast and seamless for thirsty tourists. For vendors, it eliminates waste (as it charges by the ounce poured, not the glass) and allows for easy inventory analysis. The Vegas Strip was a natural location for a pilot due to its open-container policy and the high volume of foot traffic, but Hop has countless potential applications — like event venues, stadiums, and restaurants — which ABC plans to leverage in the near future.
We worked closely with ABC throughout the process, making every hardware and software decision with the client’s short-term and long-term business objectives in mind. As a result, the new Hop system performs exactly the way its founders envisioned, and — when ABC is ready — it has the potential to scale seamlessly. (Which is key, because Hop has many potential applications that extend far beyond the Strip.)
From the start of the engagement, we made it a priority to fix existing mistakes quickly, ensuring that the original system could continue functioning, with significant improvements, while we built and iterated on the new system.
Ultimately, our unique approach of bringing web development best practices to the hardware world allowed us to deliver quality hardware and software as a package — which, we’ve found, is pretty rare.