3 Signs a UX Audit is Right for You
- You have an existing product or service. It’s a good idea to do a UX Audit when your product has been live for a while, so you have a backlog of data to analyze. New features and products, on the other hand, typically go through usability testing during development instead of an audit.
- You don’t have a UX team. Companies with dedicated in-house UX teams are less likely to need a UX Audit because they continually evaluate and tweak the product. Product teams that don’t have dedicated UX resources are poised to benefit the most from a UX Audit.
- You’re too close to the product. It can be hard for internal teams to create distance between themselves and the product they built. It’s also tough to separate yourself from the preconceived thoughts and opinions you have about your users and their needs. If that sounds familiar, you’ll be able to reap faster, more reliable results by engaging with an external party for your UX Audit.
What Does the Process Look Like?
Our UX Audit has four distinct phases:
Discover and understand: No one knows your product or your target market like you do. So we start by working with you to deeply understand your business, value proposition, and where you stand in your market.
Analyze with empathy in mind: Next, we’ll put ourselves in your users’ shoes, looking for areas of friction. Our designers will thoroughly evaluate your product’s:
- Overall experience
- Feature-by-feature experience and design
- Information architecture
- Visual language consistency
Define the opportunity: Now it’s time to problem solve. Using the research we’ve collected, we’ll use industry best practices to find the best solution.
Test and validate: We’ll create prototypes of the existing flow and our recommended new flow. Users will experience both versions, and we’ll gather their feedback on usability.