Episode 38: Navigating the Transition from Service-based to Product-Based Company with Ollie Smeenk, Co-CEO at SODAQ

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With Ollie Smeenk


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 In this episode of Over the Air - IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Ollie Smeenk, Co-CEO at SODAQ. They talk about how SODAQ is transitioning from being a service-based company to becoming successful as a product-based company. They examine the approaches and challenges involved in shifting to a sustainable IoT company, finding the best use cases that fit its low-power technologies, selecting the best people, and determining the perfect blend of management, sales, and change.


They cover:


👉 [01:35 - 04:10] The background around the SODAQ’s shift from a service-based to product-based company

👉 [05:05 - 06:40] The challenges of transitioning into a product-based mindset

👉 [07:32 - 08:50] Focusing on aligning the different departments towards change

👉 [10:50 - 11:25] The challenge of aligning operations to the transitioning process

👉 [11:30 - 12:25] Hiring the right people

👉 [15:05 - 16:30] Conceptualizing a product-market fit for SODAQ’s low-power IoT technologies

👉 []16:35 - 17:20] Advantage of solar-powered asset tracking solutions

👉 [17:45 - 18:40] SODAQ’s products and use cases

👉 [21:55 - 22:50] HOT TAKES: The importance of company culture




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Hosted by: Ryan Prosser

CEO at Very

As Very's CEO, Ryan collaborates daily with product, sales, and marketing to deliver the IoT solutions our clients look for. He is also a champion for our culture, fostering transparency and efficiency across our distributed team.

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