Episode 25: The Anatomy of a Hardware Product Recall


With Brandon Van Blerk

CEO at Tether

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In this episode of Over the Air - IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Brandon Van Blerk, Co-founder and CEO of Tether.

They delve into the anatomy of product recall,  with Brandon describing his journey into market discovery and the origin of Tether. They talk about how to identify product-market fit, how to analyze the market gap, and how to engage with customers to create a successful IoT product.

We discuss:

  • The implications of not understanding the market

  • The importance of product-market fit

  •  The challenges faced during product discovery

  • The importance of finding a gap in the market

  •  Understanding the solution your product is providing

  •  The complexities associated with hardware product recalls

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Brandon van Blerk is a serial entrepreneur who is passionate about making a positive impact. His Kiwi start-up Tether was created to help tackle the difficulties with unhealthy living, learning, and working environments through connected IoT devices, as well as energy-inefficient structures within New Zealand and Australia.

Tether is the world's first building performance insights company, enabling visibility of a building's health, efficiency, and environmental impact while tracking and quantifying the impact of interventions on occupancy and wellbeing.

Brandon combines his positive attitude with his extensive technical knowledge and experience as a systems engineer to tackle challenging technical problems while also motivating and directing his team.

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Hosted by: Ryan Prosser

CEO at Very

As Very's CEO, Ryan collaborates daily with product, sales, and marketing to deliver the IoT solutions our clients look for. He is also a champion for our culture, fostering transparency and efficiency across our distributed team.

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