Episode 25: The Anatomy of a Hardware Product Recall
With Brandon Van Blerk
CEO at Tether
In this episode of Over the Air - IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Brandon Van Blerk, Co-founder and CEO of Tether.
They delve into the anatomy of product recall, with Brandon describing his journey into market discovery and the origin of Tether. They talk about how to identify product-market fit, how to analyze the market gap, and how to engage with customers to create a successful IoT product.
The implications of not understanding the market
The importance of product-market fit
The challenges faced during product discovery
The importance of finding a gap in the market
Understanding the solution your product is providing
The complexities associated with hardware product recalls
Brandon van Blerk is a serial entrepreneur who is passionate about making a positive impact. His Kiwi start-up Tether was created to help tackle the difficulties with unhealthy living, learning, and working environments through connected IoT devices, as well as energy-inefficient structures within New Zealand and Australia.
Tether is the world's first building performance insights company, enabling visibility of a building's health, efficiency, and environmental impact while tracking and quantifying the impact of interventions on occupancy and wellbeing.
Brandon combines his positive attitude with his extensive technical knowledge and experience as a systems engineer to tackle challenging technical problems while also motivating and directing his team.
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