Senior Director of Product Marketing
As Senior Director of Product Marketing, Pam uncovers the functional and emotional needs of IoT professionals so that Very can build trusted connections with our partners and deliver precise solutions that help them scale their IoT ecosystems.
Pam is laser-focused on customers and the market. She ensures the Very team deeply understands the headwinds and tailwinds IoT leaders encounter every day – and identifies key moments on their journey where Very can help deliver against their most critical jobs to be done. She leads Very’s full-funnel GTM strategy – while keeping a keen eye on category dynamics, brewing storms, and nascent growth opportunities.
Pam has built and nurtured product marketing ecosystems across the consumer electronics, telecommunications, non-profit, enterprise legal management, public cloud, and financial service categories - from start-ups to highly matrixed Fortune 100 enterprises.
Before joining Very she led B2C, B2B, and B2T product marketing at Capital One in support of e-commerce, tokenization, identity verification, open-source, and cloud governance. From 2006 - 2012, she drove product marketing GuideStar, the nation's leading online provider of non-profit data and business intelligence.
Pam graduated Magna Cum Laude from the College of William and Mary, where she studied Business Administration with a concentration in Marketing.
She is a Certified Scrum Product Owner (CSPO) and holds Pragmatic Marketing (PPM) and Product Marketing Alliance (PMA) certifications.
Pam is a self-proclaimed 'unapologetic consumerist.' Deeply understanding how humans are fundamentally wired - and developing genuine long-term connections with them – requires dogged perseverance, a repeatable framework, and the fortitude to wade into the uncomfortable. Her product marketing practice is vigilantly focused on tapping into the emotive need states of IoT professionals – looking beyond the technical fundamentals and seeking to understand what inspires them and fuels their passion for their craft.
Pam is serially curious. Her biggest professional belly fires are discovering evidence-based human truths, advocating relentlessly for her constituents, and ultimately bringing value propositions and experiences to market that directly make their day a little (or massively) better.
Pam plays outside every day. She recharges while paddling, backpacking, biking, and rambling throughout the Blue Ridge backcountry - usually following the trail blazed by her three-dog pack.