During a project kickoff, we go through a rigorous Product Strategy Sprint process that takes place over the course of several days. Throughout the Product Strategy Sprint, we work to define the business needs, the end users, and the solution we're bringing those users.
We identify the situations in which they will use the product and its features, and we determine their motivations. Together, we decide what success looks like — for the whole project and for customers.
"With development led by very, this launch was among the top 10% of platform launches I have ever been a part of."